Privacy policy
Privacy Policy
The Everyday.Inc
Effective Date: 25th May 2026 Last Updated: 25th May 2026
At The Everyday.Inc, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over your data.
By visiting our website or placing an order with us, you agree to the practices described in this policy.
1. Who We Are
The Everyday.Inc is a brand owned and operated by SS Studio, an Indian direct-to-consumer t-shirt brand selling through our online store.
Legal Entity: SS Studio Brand Name: The Everyday.Inc Email: shweta@theeverydayinc.com WhatsApp & Phone: +91 98198 98648 Address: 401 Reena Complex, Opp Neelkanth Business Park, Vidhya Vihar West, Mumbai – 400072, Maharashtra, India Support Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST
2. Information We Collect
We collect information in the following ways:
a) Information You Provide Directly
- Full name, email address, phone number, and delivery address when you place an order or create an account
- Payment information — note that we do not store your card or UPI details; all payment data is processed securely by Razorpay
- Messages or queries you send us via email or WhatsApp
- Reviews or feedback you submit on our store
b) Information Collected Automatically When you visit our website, we automatically collect:
- Browser type, device type, and operating system
- IP address and approximate location (city/state level)
- Pages visited, time spent, and actions taken on our store
- Referral source (how you found us)
This data is collected via cookies, our ecommerce platform provider's built-in analytics, Google Analytics, and Meta Pixel.
c) Information from Third Parties We may receive limited information from third-party platforms such as Meta (Facebook & Instagram) if you interact with our ads or social media pages.
3. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Details |
|---|---|
| Order fulfilment | Processing, packing, and delivering your order |
| Customer support | Responding to queries, returns, and exchange requests |
| Shipping & logistics | Sharing your details with our logistics partner to arrange delivery |
| Payment processing | Securely processing payments via Razorpay |
| Marketing communications | Sending order updates, offers, and new arrivals via Email & WhatsApp |
| Analytics & improvement | Understanding how customers use our store to improve experience |
| Advertising | Retargeting and lookalike audiences via Meta Pixel and Google Analytics |
| Reviews | Displaying your submitted reviews on our product pages |
| Legal & compliance | Meeting our obligations under applicable Indian laws |
4. Cookies & Tracking Technologies
Our store uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how our store is used.
Cookies we use:
- Essential Cookies — Required for the store to function (cart, checkout, login)
- Analytics Cookies — Google Analytics tracks traffic, page views, and user behaviour on our store
- Marketing Cookies — Meta Pixel tracks visits and conversions from our Facebook and Instagram ads, and helps us show you relevant ads
You can control cookies through your browser settings. Please note that disabling certain cookies may affect your experience on our store.
5. Who We Share Your Information With
We do not sell your personal data. We share your information only with trusted third-party partners who help us operate our business:
| Partner | Purpose | Data Shared |
|---|---|---|
| Razorpay | Payment processing | Name, email, order amount |
| Shiprocket | Order shipping & tracking | Name, phone, delivery address |
| Our ecommerce platform provider | Store platform & hosting | All order & account data |
| Meta (Facebook & Instagram) | Ad retargeting & performance | Hashed email, pixel events |
| Analytics & ad performance | Anonymised browsing data |
All third-party partners are required to handle your data securely and use it only for the purpose for which it was shared.
6. Marketing Communications
If you place an order or opt in on our store, we may send you:
- Order confirmations and shipping updates via Email and WhatsApp
- New arrivals, offers, and promotions via Email and WhatsApp
Opting Out You can opt out of marketing communications at any time by:
- Clicking the unsubscribe link in any marketing email
- Sending us a WhatsApp message or emailing us at shweta@theeverydayinc.com requesting removal
Please note that transactional messages (order confirmations, shipping updates) are not marketing and cannot be opted out of while an order is active.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including for legal, accounting, and compliance requirements.
- Order data is retained for a minimum of 7 years as required under Indian tax and GST laws
- Account data is retained until you request deletion
- Marketing data is retained until you opt out or request deletion
8. Your Rights
As a customer based in India, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your personal data, subject to legal retention requirements
- Withdraw consent to marketing communications at any time
- Lodge a complaint if you believe your data has been mishandled
To exercise any of these rights, please contact us at shweta@theeverydayinc.com. We will respond within 7 business days.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure. These include:
- SSL encryption on our website (HTTPS)
- Secure payment processing via Razorpay — we never store your card or UPI details
- Access controls limiting who within our team can view customer data
- Regular review of third-party partner security practices
Despite these measures, no system is entirely secure. We encourage you to use a strong password and avoid sharing your account credentials with anyone.
10. Children's Privacy
Our store is intended for individuals aged 18 years and above. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided us with their information, please contact us immediately at shweta@theeverydayinc.com and we will delete it promptly.
11. Third-Party Links
Our website may contain links to third-party websites or social media platforms. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party platforms you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any material changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
Continued use of our store after any changes constitutes your acceptance of the updated policy.
13. Contact Us
For any privacy-related queries, requests, or concerns:
Legal Entity: SS Studio Brand: The Everyday.Inc Email: shweta@theeverydayinc.com WhatsApp & Phone: +91 98198 98648 Address: 401 Reena Complex, Opp Neelkanth Business Park, Vidhya Vihar West, Mumbai – 400072, Maharashtra, India Support Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST
© 2026 SS Studio. All rights reserved. The Everyday.Inc is a brand owned and operated by SS Studio.